Dell 'treats' by Mother New York

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Dell has launched a new campaign in the US featuring its factory workers singing the song 'Lollipop' by Julius Dixon.

Promoting its Inspiron Laptops, the campaign, created by Mother New York, sees the workers observing the manufacturing process in a magical factory, powered by fantastical machines.

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Credits

Project Name
Dell "Treats"

Art Director
Mat Driscoll

Copywriter
Greg Hunter

Producer
Emma Starzacher

Production Co
Partizan/Traktor

Director
Traktor

Editing Company
Bikini Edit

Editor
Avi Oron

Post-Production Company
The Mill

Exposure
TV

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