Specsavers 'MP expenses' by Specsavers Creative

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Specsavers has launched a tactical ad poking fun at the MPs' expenses scandal.

The press ad, carries the familiar "should have gone to Specsavers" strap line, in the context of an MP who claimed £210 for the cost of his wife's spectacles.

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Released: 20 June 2009

  • MPExpenses800.jpg

    MPExpenses800.jpg

of

Credits

Project
MP expenses

Client
Richard Holmes, Marketing Director

Creative Director
Graham Daldry

Copywriter
Simon Bougourd

Art Director
Neil Brush

Planner
in-house

Media Planner
TBA

Media Agency
TBA

Exposure
National Press

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