Specsavers has launched a tactical ad poking fun at the MPs' expenses scandal.
The press ad, carries the familiar "should have gone to Specsavers" strap line, in the context of an MP who claimed £210 for the cost of his wife's spectacles.
Released: 20 June 2009
Project
MP expenses
Client
Richard Holmes, Marketing Director
Creative Director
Graham Daldry
Copywriter
Simon Bougourd
Art Director
Neil Brush
Planner
in-house
Media Planner
TBA
Media Agency
TBA
Exposure
National Press
LONDON - A new ad campaign for Tourism South Australia satirises the recent MPs' expenses scandal by using mocked-up censored claim forms.
Specsavers is taking a comical look at a competitor's attempts to cover up the opticians advertising offers.
© Haymarket Media Group Ltd.