Standard Chartered Bank 'living with HIV' by TBWA\ TEQUILA\ Hong Kong

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A new website and online campaign is being launched by the Standard Chartered Bank and TBWA\Tequila Hong Kong to raise awareness of the HIV/AIDS disease.

The website, www.vir.us,  incorporates hard facts about HIV and AIDS, through the story of Mr HIV and his plan to attack and destroy the human race,  told through six fast-moving animated video modules.

The site also includes blogs written by the Bank’s HIV Champions around the world.

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Released: 23 June 2009

Credits

Designer
Yuen Yee Lui

Copywriter
Star Nkanyezi Masango

Art director
Hoon Kim

Viral editor
Harry Yiu

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