Diet Coke 'Ugly Betty sponsorship idents' by Mother London

2.0 3 Votes

Mother London has created a series of sponsorship idents for Diet Coke to feature alongside the new season of Ugly Betty, which starts tonight at 10pm on Channel 4.

Diet Coke is promoting its sponsorship of Channel 4’s new series of Ugly Betty with a set of idents featuring a quirky puppet called Eleanor.

The idents will span Channel 4, E4 and the on-demand service 4OD. Diet Coke branding will also run on Channel 4’s dedicated Ugly Betty website, directing traffic to its microsite cokezone.co.uk.

Video 1: sale stampede

Video 2: smoking mark

Video 3: dress

Video 4: scarf

Video 5: vending machine

Video 6: mannequin

Share On:

Released: 24 June 2009

Creative in this campaign:

Credits

Project name
Eleanor

Client
Coca-Cola

Brief
Sponsor series three of Ugly Betty to connect with less loyal drinkers

Copywriter
Mother

Art director
Mother

Planner
Mother

Media agency
Vizeum

Media planner
Zoe Schmidt

Production company
Rokkit

Director
Legs

Editor
Paul Snyder

Post-production company

Lost Planet

Audio post-production company
The Lodge

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Diet Coke 'handbag' by Mother

Diet Coke 'handbag' by Mother

Diet Coke has launched a new ad under its 'Love it light' strapline.

Coke Zero 'it's possible' by Crispin Porter & Bogusky

Coke Zero 'it's possible' by Crispin Porter & Bogusky

Coke Zero has launched its latest campaign in the States created by Crispin Porter & Bogusky.