Telefónica Móviles 'river' by Y&R Peru

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Y&R Peru puts mobile phone owners' minds at rest with this latest work for Telefónica Móviles, which illustrates how Movistar numbers are never lost no matter what befalls your phone.

A mobile phone is shown being decimated by the sun's heat, a monkey with a stick and it's own vibrations sending it falling to its watery end.

The moral of each spot is that no matter what happens to the phone itself your numbers will never be lost.

In each spot, the numbers from each phone are seen escaping their mobile to remain intact.

Video 1: sun

Video 2: monkey

Video 3: river

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Released: 26 June 2009

Creative in this campaign:

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Credits

Project name
Sun, Monkey, River

Client
Luis Eduardo Garván, Catherine Sevillano, Telefónica Móviles

Copywriter
Daniel de León, Flavio Pantigoso

Art director
Enrique Arellano, Mirko Cuculiza

Production company
Milagrito Films, Montevideo

Director
Pablo Casacuberta

Editor
Felipe Soto, Nicolás Méndez

Audio post-production company
La Sound, Lima

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