Curry's 'we can help' by M&C Saatchi

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M&C Saatchi has created a series of idents for Currys, which will show before the new series of the Simpsons on Sky channels.

The idents aim to show consumers that Currys is trying to help them recycle and buy goods with ease.

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Released: 28 June 2009

Creative in this campaign:

Credits

Project name
we can help

Client
Katie Bickerstaffe, director of HR, marketing and property, Currys

Brief
To reposition the brand to a service positioning underpinned by good prices - by bringing to life our broad range of services in a humorous way
          
Planner
Neil Godber

Media agency
Walker

Media planner
Graham Fisher

Production company
Moxie

Director
James Griffiths

Editor
Quin Williams

Post-production company
MPC

Audio post-production company
Zoo

Exposure
The Simpsons sponsorship on Sky 1, Sky2 and Sky HD

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