Heathrow 'better' by Masius London

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Heathrow Airport has launched a new ad campaign. revealing a new brand identity and the tagline 'making every journey better'.

The ad, by Masius and running on posters, digital and press, focuses on tender moments at airports.

One execution depicts a couple reunited after a journey, with the line ‘180 direct worldwide connections. So you can make the one that matters.’

Another shows a grandmother greeting her granddaughter with the line: ‘We’re Europe’s biggest. That’s what makes the world so small’.

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Released: 26 June 2009

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Credits

Project name
Brand Heathrow

Client            
Nick Adderley, marketing and insight director; Justin Baines, head of marketing

Brief
Raise awareness of the positive passenger benefits of using Heathrow

Copywriter
Richard Carman

Art director
Ian Otway

Planner
Derick Walker

Media agency
Carat

Photographer            
Nick Turpin

Exposure
Posters, digital escalator panels (underground) press

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