McDonald's 'the big nothing' by Leo Burnett

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Leo Burnett has created a TV campaign for McDonald's in a bid to highlight the brand's promise to add nothing to their burgers besides salt and pepper.

The campaign aims to communicate to parents about the quality of McDonald's food.

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Released: 29 June 2009

Credits

Project name
The Big Nothing

Client
Jill McDonald, chief marketing officer UK & Europe, McDonald’s Restaurants Ltd

Copywriter
Tony Durston

Art director
Trevor Webb

Planner
Jessica McQuade

Media agency
OMD

Media planner 
Andrew Lloyd

Production company
Academy Films

Director
Tony Barry

Editor
Sam Gunn (The White House)

Post-production company
MPC

Audio post-production company
Grand Central

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