LG 'Touch Phone' by Rainey Kelly Campbell Roalfe/Y&R

4.0 2 Votes

Rainey Kelly Campbell Roalfe/Y&R has launched a series of sponsorship idents for LG, which intertwine the everyday with a bit of soul.

The idents, which will run on Channel 4 and E4, feature a soul singer narrating everyday scenarios, unbeknown to the characters in which he shares the various settings, but focuses on the features of the LG Touch Phones.

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Released: 29 June 2009

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Credits

Project
LG Touch Phone

Client
Jeremy Newing, head of mobile marketing, LG

Brief
Build a long-term partnership between LG and Channel 4 that engages 16- to 24-year-olds in a fresh, upbeat and modern way

Writers/art directors
Tim McNaughton, Freddy Mandy

Planners
Simon McCarthy, Lucy Hurst

Media agency
MindShare

Media planner
Dan Coleman

Production company
Hungry Man

Director
Scott Vincent

Editor
The Whitehouse

Post-production
The Mill

Audio post-production
Yellow Boat, Factory

Exposure
TV

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