Pimm's 'the call up' by Mother

1.7 7 Votes

Pimm's has ditched the posh character Harry in favour of a group of eccentric individuals in its new spot by Mother.

The group, who are all named after the different ingredients that make up the drink, gather together and stride through the streets to a garden party.

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Released: 02 July 2009

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Credits

Project
The call up

Clients
Kshitij Desai, senior brand manager; Georgina Meddows-Smith, brand director, Diageo

Brief
Show how the Pimm's jug adds sociability to the average British summer events

Writer
Mother

Art director
Mother

Media agency
Carat

Media planner
Michael Rhodes

Production company
MJZ

Director
Tom Kuntz

Editor
Steve Gandolfi

Post-production
Tom Harding, The Moving Picture Company London

Audio post-production
Factory

Exposure
UK TV

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