Weetabix 'Weetabix chocolate minis' by WCRS

2.0 1 Votes

A tour around Weetabix Minis' mini factory ends in disaster when Nigel, the chief minimiser, is shrunk by accident.

The TV spot, created by WCRS, follows the managing director as he herds a tour group around the mini factory to watch how normal-sized Weetabix are loaded with chocolate chips and shrunk to bite-size chunks.

Share On:

Released: 01 July 2009


Weetabix Chocolate Minis

Sally Abbott, marketing director, Weetabix

Weetabix Minis are no ordinary chocolate cereal; while they're fun and tasty, they're also packed full of the wholegrain goodness of Weetabix, making them a product that will appeal to mum and kids alike

Thom Glover

Art director
Eoin McLaughlin

Isabel Maitland

Media agency
Walker Media

Production company

Brian Lee-Hughes

Spencer Ferszt, Marshall Street Editors

Golden Square Post Production

Audio post-production
Arge, Envy


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Radox 'be selfish' by WCRS

Radox 'be selfish' by WCRS

Radox is encouraging women to "be selfish" and take time for themselves in a new campaign by WCRS, who have handled the business for 25 years.

Amnesty International UK 'defy them' by WCRS

Amnesty International UK 'defy them' by WCRS

Amnesty International has launched a gritty online film to raise awareness of the reality faced by torture victims.