Weetabix 'Weetabix chocolate minis' by WCRS

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A tour around Weetabix Minis' mini factory ends in disaster when Nigel, the chief minimiser, is shrunk by accident.

The TV spot, created by WCRS, follows the managing director as he herds a tour group around the mini factory to watch how normal-sized Weetabix are loaded with chocolate chips and shrunk to bite-size chunks.

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Released: 01 July 2009

Credits

Project
Weetabix Chocolate Minis

Client
Sally Abbott, marketing director, Weetabix

Brief
Weetabix Minis are no ordinary chocolate cereal; while they're fun and tasty, they're also packed full of the wholegrain goodness of Weetabix, making them a product that will appeal to mum and kids alike

Writer
Thom Glover

Art director
Eoin McLaughlin

Planner
Isabel Maitland

Media agency
Walker Media

Production company
Stink

Director
Brian Lee-Hughes

Editor
Spencer Ferszt, Marshall Street Editors

Post-production
Golden Square Post Production

Audio post-production
Arge, Envy

Exposure
TV

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