Budweiser 'lyrics' by DDB London

3.8 3 Votes

DDB London's latest campaign for Budweiser is shot from a moving train carriage as it travels through Chicago.

Shot to The Hours’ cover version of The Beatles track All Together Now, the ad shows people in the city coming together to count numbers and spell out the letters of the alphabet and, finally, sing all together now in time with the track.

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Released: 02 July 2009

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Credits

Client
Garbhan O'Bric, head of marketing communications, Diageo Ireland, Budweiser

Brief
Budweiser. Unite

Writer
Dave Henderson

Art director
Richard Denney

Planner
James Broomfield

Media agency
Initiative

Media planners
Jenny Byrne, Tracy-Ann Goodwin

Production company
Gorgeous

Director
Chris Palmer

Exposure
TV, online

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