Levi's 'go forth - America / o pioneers' by Wieden & Kennedy Portland

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Wieden & Kennedy Portland has launched its new campaign 'go forth' which seeks to capture the pioneering spirit of America.

The campaign comprises two TV spots, the first of which, entitled 'America' plays out to an original wax recording of Walt Whitman's reading of his 1888 poem "America."

The second of the spots, 'o pioneers', is directed by M. Blash, an emerging young American filmmaker, and is also set to another of Whitman's poems.

Print and digital elements support the campaign.

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Released: 27 July 2009

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Credits

Project
Go Forth "America" / "O Pioneers!"
 
Client
Levi's

Art Directors
Azsa West and Julia Blackburn

Copywriters
Julia Oh and Rudy Adler

Producer
Jeff Selis, Hayley Goggin
 
Production Company
Anonymous Content, The Directors Bureau

Director
Cary Fukunaga, M. Blash

Director of Photography
Kasper Tuxen 

Editor
Elliot Graham, Peter Wiedensmith @  Joint Editorial

Exposure
TV, Print, Online

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