Nike 'it's about you' by Wieden + Kennedy Portland

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Wieden + Kennedy presents the survival stories and ethos of cancer sufferers who have lived to tell the tale and accomplished great things as a result.

The campaign, which teams Nike with Livestrong, sees famous faces such as Doug Ulman, ceo of the Lance Armstrong Foundation, actor Patrick Dempsey and Sex and the City actor Evan Handler recount their experiences of overcoming cancer.

The final spot shows an athlete devoting himself to reaching a goal of helping not just himself but the millions of other cancer patients in the world.

Video 1: doug ulman

Video 2: patrick dempsey

Video 3: evan handler

Video 4: lance mackey

Video 5: driven

 

 

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Released: 30 June 2009

Creative in this campaign:

Credits

Project name
It's about you

Client
Melissa Schnoenke, Nike

Copywriter
Marco Kaye, Karl Lieberman

Art director
James Moslander, Shannon McGlothin, Ryan O'Rourke

Production company
Epoch Films, Anonymous Content/Gorgeous Pictures

Director
George Hickenlooper, Frank Budgen

Editor
Kyle Valenta, Angus Wall

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