Peugeot '3D sat nav' by The Furnace, Sydney

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Australian agency, The Furnace has created this clever new print campaign for car manufacturer Peugeot.

In what appears to be an optical illusion, the new 407 Peugeot model is seen stationary with a backdrop of a bird’s eye view of the surrounding roads, area and landmarks.

The campaign aims to highlight the car’s new 3D sat nav technology which guides you through the roads by bringing to life the surrounding landscape.

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Released: 30 June 2009

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Credits

Project name
3D Sat Nav

Client
Peugeot

Copywriter
Paul Fenton, Luke Duggan

Art director
Paul Fenton, Luke Duggan

Photographer
Stock, Marcus Thyer

Retouching agency
Cave, Cream

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