Guinness 'to Arthur' by Saatchi & Saatchi EMEA

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A string of Chinese whispers commences as two men enjoy a pint of Guinness in their local pub and toast the man behind the ale, Arthur Guinness, in this Saatchi & Saatchi created 250th anniversary spot.

In the first spot "Chinese Whispers" the toast carries over to a neighbouring pub where a young man thinks the toast is to Martha. The toasts become more diverse as the "whispers" travel around the world.

The second spot shows the toast 'to Arthur' being carried throughout the world, as people from different nationalities and cultures the world over unite to toast the founder.


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Released: 01 July 2009

Creative in this campaign:


Project name
To Arthur

Ronan Beirne, GUINNESS Global Marketing Manager

Recruit the next generation of Guinness drinkers to join the 250 celebrations

Dave Govier

Art director
Levi Slayin

Karl Bates

Production company

Antoine Bardou-Jacquet

Bill Smedley

Post-production company
The Mill

Audio post-production company

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