Economist 'red wires' Abbott Mead Vickers BBDO

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The Economist is launching its first TV advertising activity for eight years with a new spot by Abbott Mead Vickers BBDO.

The ad, which introduces the new line "let your mind wander" sees wire-jumper Florent Blondeau walking on  red tightrope wires over the streets of Budapest.

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Credits

Project
Red Wires

Client
Economist

Media agency
PHD

Director
Tom Carty

Exposure
TV

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