The Economist is launching its first TV advertising activity for eight years with a new spot by Abbott Mead Vickers BBDO.
The ad, which introduces the new line "let your mind wander" sees wire-jumper Florent Blondeau walking on red tightrope wires over the streets of Budapest.
Project
Red Wires
Client
Economist
Media agency
PHD
Director
Tom Carty
Exposure
TV
The Economist is launching a new poster campaign under the banner 'Where do you stand?' addressing current political concerns.
LONDON - The Economist Group has reported a year-on-year rise in operating profit of 26 per cent to £56 million, for the year ended 31 March 2009.
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