Audi 'economy drive' by Bartle Bogle Hegarty

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Audi has released its third installment in the "new more fuel efficient Audis" campaign with a black and white spot featuring driving light bulbs.

The spot aims to demonstrate how much fuel its 'start-stop' technology saves by cutting out the engine when the car comes to a stand stil.

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Released: 01 July 2009

Credits

Project
Eco Drive

Client
Peter Duffy, head of marketing; James Millett, national communciations manager, Audi

Art Director
Paul Yull

Copywriter
Adi Birkinshaw

Production company
Stink

Director
Neo

Post Production
The MIll

Editor
Tim Thornton-Allan, Marshall Street

Audio post-production
Factory

Exposure
TV

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