Following on from the success of the synchronised swimming babies, Evian has given another group of infants an equally impressive physical skill in its new campaign in the "live young" series.
The ad, by BETC Euro RSCG, features a troop of roller-skating babies, or rollerbabies dancing a choreographed roller breakdance sequence.
Released: 02 July 2009
Project
Rollerbabies: live young
Clients
Martin Renaud, Michael Aidan, Veronique Penchienati, Peter Pintens, Evian
Brief
To create an enthusiastic modern day musical comedy that positions Evian as a great contemporary worldwide brand
Writer
Valerie Chidlovsky
Art director
Agnes Cavard
Production company
Partizan
Media agency
Havas Media
Director
Michael Gracey
Exposure
TV
Evian is expanding on its successful TV and online campaign featuring digitally animated roller-skating babies.
Fresh from its Roller Babies success for Evian, BETC Euro RSCG has released a new ad for Peugeot.
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