Evian 'rollerbabies: live young' by BETC Euro RSCG

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Following on from the success of the synchronised swimming babies, Evian has given another group of infants an equally impressive physical skill in its new campaign in the "live young" series.

The ad, by BETC Euro RSCG, features a troop of roller-skating babies, or rollerbabies dancing a choreographed roller breakdance sequence.

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Released: 02 July 2009

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Credits

Project
Rollerbabies: live young

Clients
Martin Renaud, Michael Aidan, Veronique Penchienati, Peter Pintens, Evian

Brief
To create an enthusiastic modern day musical comedy that positions Evian as a great contemporary worldwide brand

Writer
Valerie Chidlovsky

Art director
Agnes Cavard

Production company
Partizan

Media agency
Havas Media

Director

Michael Gracey

Exposure

TV

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