Samsung 'impatience is a virtue' by Grey London

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Grey London has produced a campaign to showcase Samsung's new full-touch mobile phone, in a bid to prove that 'impatience' is a virtue.

Voiced by James McAvoy, the commercial opens with people ‘waiting their lives away’ before changing pace and cutting to a group of people ‘living for the moment’, whilst the voiceover pronounces the virtues of impatience.

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Released: 03 July 2009

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Credits

Client
Mikah Martin-Cruz - Marketing Director for Samsung Electronics (UK&I)

Copywriter
Grey London

Art director
Grey London

Media agency
Starcom

Media planner
Alexia Pilavachi

Production company
Moxie Pictures

Director
Neil Gorringe

Editor
James Rosen

Post-production company
The Moving Picture Company

Audio post-production company
Wave

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