VW 'positive thinking' by DDB London

4.1 3 Votes

VW is hoping to position the Passat marquee as the "one thing you can be sure of" during these economically turbulent times with a new spot that puts a musical twist on the recession.

The all-singing-(less)-dancing 60-second ad, created by DDB, opens on a man being turfed out of his city office block. As the box containing his last worldly possessions collapses onto the pavement the man breaks into a jubilant song.

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Released: 03 July 2009

Credits

Project  name
Positive  Thinking   

Client
Kirsten Stagg, marketing communications manager; Daniel Hill,  communications manager, Volkswagen UK   

Brief
Show how the Passat stands for dependability in a world full of uncertainty.   
 
Copywriter
Dave Henderson   

Art  Director
Richard Denney   

Planner
Caroline Parker   

Agency  Producer
Natalie  Powell   

Director
Noam Murro   

Production company
Biscuit@Independent 

Media  agency
Mediacom   

Media  planner
Duncan  Snowden

Exposure
TV

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