White Ribbon Alliance 'Mum' by Karmarama

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Celebs at Glastonbury were branded with 'Mum' tattoos as Karmarama launched a campaign to raise awareness of the White Ribbon Alliance, a charity that seeks to stop women in developing countries dying during childbirth.


A series of films, screened at the stage areas around Glastonbury, drove people to the experiential activity where people could pledge their support by getting a 'mum' tattoo.

The White Ribbon Alliance for Safe Motherhood is a coalition made up of individuals and organisations working in over 100 countries to make pregnancy and childbrith safe for all women and newborns internationally.

The group will stage their next appeal at the G8 summit.

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Released: 03 July 2009

Creative in this campaign:

  • AnnieMac.jpg

    AnnieMac.jpg

  • BillyBragg.jpg

    BillyBragg.jpg

  • JamieCullem.jpg

    JamieCullem.jpg

  • JodieHarsh.jpg

    JodieHarsh.jpg

  • JoWiley.jpg

    JoWiley.jpg

  • KeithAllen.jpg

    KeithAllen.jpg

  • MatthewHorne.jpg

    MatthewHorne.jpg

  • Naomi.jpg

    Naomi.jpg

  • PaoloNutini.jpg

    PaoloNutini.jpg

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Credits

Project name
White Ribbon Alliance – Glastonbury Mum tattoo campaign

Client
Brigid McConville

Brief
Raise awareness of the White Ribbon Alliance as a charity saving the lives of Mums in developing countries, generate PR and sign ups to the Million Mums campaign at Glastonbury

Copywriter

Simon Connor & Stephen Cross

Art director
Simon Connor & Stephen Cross

Planner (creative agency)
Fern Miller

Production company
Kream

Exposure
Experiential, film, PR

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