Hula Hoops 'in a hole world of their own' by Publicis

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United Biscuits is launching an integrated campaign revolving around the Golden Hoops Film Awards, which invites the public to film their Hula Hoop finger puppets and submit them to a competition.

The campaign starts with two TV commercials, by Publicis. In the first spot, a Hula Hoop hand character DJ's, spinning a pair of Hula Hoops instead of record decks.

A second spot sees two hand's dressed as characters from The Village People with Hula Hoops for eyes performing the YMCA.

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Released: 03 July 2009

Related Creative:


Helen Warren Piper, marketing director, bagged snacks, United Biscuits UK

Remind people that Hula Hoops are fun to eat

Gary Turner

Art director
Jamie Marshall

Pieter-Paul von Weiler

Media agency

Media planner
James Caig

Production company

Mark Denton

Steve Gandolfi, Cut & Run


National TV

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