Hula Hoops 'in a hole world of their own' by Publicis

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United Biscuits is launching an integrated campaign revolving around the Golden Hoops Film Awards, which invites the public to film their Hula Hoop finger puppets and submit them to a competition.

The campaign starts with two TV commercials, by Publicis. In the first spot, a Hula Hoop hand character DJ's, spinning a pair of Hula Hoops instead of record decks.

A second spot sees two hand's dressed as characters from The Village People with Hula Hoops for eyes performing the YMCA.

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Released: 03 July 2009

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Credits

Client
Helen Warren Piper, marketing director, bagged snacks, United Biscuits UK

Brief
Remind people that Hula Hoops are fun to eat

Writer
Gary Turner

Art director
Jamie Marshall

Planner
Pieter-Paul von Weiler

Media agency
Mediaedge:cia

Media planner
James Caig

Production company
Coy!

Director
Mark Denton

Editor
Steve Gandolfi, Cut & Run

Post-production
Rushes

Exposure
National TV

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