Sure 'coins' by Lowe London

3.2 2 Votes

Sure has launched a new TV ad focusing on value for money, which features coins morphing into a Sure deodorant can.

The coins in the ad make up the exact price of Sure deodorant at £1.73 for a 150ml can.

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Released: 06 July 2009

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Credits

Title
Coins

Client
Mariano Sampietro, regional brand manager, Unilever

Brief
To reassure consumers of the good value Sure offers

Writer
Christine Turner

Art director
Simon Lloyd

Planner
Becky Taylor-Wilkinson

Media agency
Mindshare

Production company
Proxima Milano

Post-production
Jack Alexandre

Exposure
TV, press, outdoor

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