Ladbrokesbingo.com 'aussie rules bingo' by M&C Saatchi

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Ladbrokesbingo.com is sponsoring Neighbours with a suitably Australian theme.

Created by M&C Saatchi, these TV idents feature the players and commentators of a fictional game of "Aussie rules bingo", which involves pelting players from the opposite team with inflatable bingo balls on a pitch made from sand.

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Released: 06 July 2009

Creative in this campaign:

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Credits

Client
Andy Harris, managing director of games and new channels, Ladbrokes

Brief
To link the fun of Ladbrokesbingo.com to the world of TV's Neighbours

Writer
Andrew Long

Art director
James Millers

Planner
John Clark

Media agencies
Walker Media & SPP

Media planners
Chris Smith, Ella Fletcher

Production company
Above the Sea

Exposure
TV 

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