Ladbrokesbingo.com is sponsoring Neighbours with a suitably Australian theme.
Created by M&C Saatchi, these TV idents feature the players and commentators of a fictional game of "Aussie rules bingo", which involves pelting players from the opposite team with inflatable bingo balls on a pitch made from sand.
Released: 06 July 2009
Client
Andy Harris, managing director of games and new channels, Ladbrokes
Brief
To link the fun of Ladbrokesbingo.com to the world of TV's Neighbours
Writer
Andrew Long
Art director
James Millers
Planner
John Clark
Media agencies
Walker Media & SPP
Media planners
Chris Smith, Ella Fletcher
Production company
Above the Sea
Exposure
TV
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