Leo Burnett Lisbon is running a print campaign to promote the controversial UK-based show Skins, which will be showing on MTV Portugal.
Skins, which is shown on the UK’s E4 channel, follows a group of teenagers engaging in prohibited activities, while their parents remain oblivious.
The campaign illustrates this parallel with two graphic posters titled Rainbow Party and Octabong.
Leo Burnett also created a banner to drive people towards MTV to watch the show.
Released: 29 April 2009
Project name(s)
“MTV – Octabong”; “MTV – Rainbow Party”
Client
MTV Portugal - Skins
Copywriter
Pedro Ribeiro
Art director
Luciana Cani
Illustrator
Bruna Guerreiro
The U.S. version of the smash-hit U.K. teen drama "Skins" on MTV launched a new web film, promoting the show's launch.
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