MTV 'skins' by Leo Burnett Lisbon

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Leo Burnett Lisbon is running a print campaign to promote the controversial UK-based show Skins, which will be showing on MTV Portugal.

Skins, which is shown on the UK’s E4 channel, follows a group of teenagers engaging in prohibited activities, while their parents remain oblivious.

The campaign illustrates this parallel with two graphic posters titled Rainbow Party and Octabong.

Leo Burnett also created a banner to drive people towards MTV to watch the show.

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Released: 29 April 2009

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Credits

Project name(s)
“MTV – Octabong”; “MTV – Rainbow Party”

Client
MTV Portugal - Skins

Copywriter
Pedro Ribeiro

Art director
Luciana Cani

Illustrator
Bruna Guerreiro

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