Tanqueray 'resist simple' by Wieden & Kennedy Amsterdam

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Wieden & Kennedy Amsterdam is launching a campaign for Tanqueray gin, encouraging consumers to abandon 'simple' choices in favour of a more original beverage palette.

The ‘Resist Simple’ campaign is about people who make the effort to experience a more interesting life, and veer away from the status quo. This includes choosing what to drink.

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Released: 07 July 2009

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Credits

Client
Shivaun Lucey, global brand director for gins at Diageo

Copywriter
Hector Muelas and Brandon Davis

Art director
Mark Sloan and Sezay Altinok

Planner
Jenny Howard

Production company
Motion Theory

Director
Mathew Cullen and Jesus de Francisco

Editor
Colin Woods (“Backstage”), Doron Dor (“Paris” & “3 Glasses”)

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