VB 'the regulars' by Droga 5

3.6 5 Votes

LONDON - Droga5 in Sydney has created a new campaign for Aussie beer VB, featuring a series of street parades celebrating ordinary drinkers.

In a massive three-day shoot, Droga5 and @radical.media staged a street parade in Ballarat, a small country town, to celebrate the colourful array of people who make up modern Australia.

The ads feature a cast of 500, 20 Australian celebrities, and was produced by a crew of 150.

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Creative in this campaign:


Carlton & United Breweries

ECD / partner
David Nobay

Creative heads / creatives
Cam Blackley and Matty Burton

Head of strategy / partner
Sudeep Gohil

Senior planner
Fabio Buresti

Agency producer
Paul Johnston

Digital Director
Brett Mitchell

Business director
Steve Muller

Account manager
Nick Kettelhake

Account executive
Lucy McBurney

Production company

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