Sky 'ashes summer' by Brothers and Sisters

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Brothers and Sisters has created an outdoor campaign for Sky Sports to celebrate the return of the cricket season as the Ashes comes to dominate our sporting summer TV.

The campaign aims to capture the emotions people experience during what can only be an 'Ashes Summer'.

Sky Sports will be exclusively broadcasting the npower Ashes series between England and Australia live and in HD.

This will be Sky’s fifth Ashes series and the first played in both England and Wales.

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Released: 08 July 2009

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Credits

Project name   
It can only be an Ashes Summer

Brief   
Inspire sports fans to want to watch the Ashes live and uninterrupted on Sky Sports.

Copywriter       
Will Flack & Aaron Wilmer

Art director       
Will Flack & Aaron Wilmer

Planner       
Brothers and Sisters

Media agency   
MediaCom

Retouching agency  
Brothers and Sisters

Exposure       
Print, Outdoor, Digital

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