Barclays 'fake' by Venables Bell & Partners

4.0 3 Votes

In Venables Bell's new spot for Barclays, a man discovers he is living in a world of cardboard cut-outs, until he comes upon a building of substance, the Barclays building.

The campaign aims to dissolve people's fears of the current 'strange financial times' by promotiing the bank as a real, substantial organisation where they and their money can feel safe.

 

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Released: 09 July 2009

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Credits

Client
Barclays

Copywriter
Crockett Jeffers

Production company
MJZ

Director
Nicolai Fuglsig

Editorial company
Final Cut

Editor
Rick Russell

Post-production company
The Mill

Sound Design
740 Sound Design

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