Heinz 'salad cream' by Abbott Mead Vickers BBDO

2.3 4 Votes

Heinz Salad Cream is being pitched as the magic ingredient that will bring bland food to life in a new TV ad created by Abbott Mead Vickers BBDO.

The 30-second spot opens on a grandmother who is preparing lunch for her grandchildren. After looking at the lackluster spread of food before her she decides to spruce up the offering using her trusty salad cream.

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Released: 09 July 2009

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Credits

Project
Heinz Salad Cream

Client
Adrian Mooney, Marketing Director, Sauces; Lynsey Hurst, Senior Brand Manager, Ambient Dressings

Brief
Reawaken people's love for Heinz Salad Cream and give them a few tips/pointers on how it can be used on both hot and cold food

Copywriter
Markham Smith

Art Director
Richard Dennison

Agency Planner
Jacquie Chick, James Needham

Media Agency
Vizeum

Media Planner
Rachael Florence, Paul Hutchinson, Ben Maclaren

Production Company
Partizan

Director
Toby MacDonald

Post-production Company
The Mill

Audio Post-production
Grand Central

Exposure
National

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