The Bill 'view from the frontline' by ITV Creative

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ITV Creative has produced a new on-air promotion in a bid to re-brand established drama series The Bill as it moves to a new weekly spot of 9pm on Thursdays.

The Percy Faith Orchestra provide a melodic soundtrack as a series of frozen snapshots from the show transform into slow motion action sequences.

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Released: 10 July 2009

Credits

Project name
The Bill – A view from the frontline, now at 9pm

Client
Rebekah Lord, Head of Marketing - Drama, Soaps & Factual

Brief
Use the shift in timeslot from 8pm to 9pm, and the show’s new sense of scale and magnitude, to challenge viewers’ perceptions of The Bill.

Copywriter
Chaka Sobhani

Art director
Adam Zoltowski and Patrick Lyndon-Stanford from Skyhook

Production company
ITV Creative

Director
Chaka Sobhani

Editor
Dan Sherwen, Final Cut

Producer
Anna Waldeck-Evans

Post-production company

Moving Picture Company: Colourist - George Kyriacou, Flame Artist - Eileen Chan, Producer- Paul Branch

Audio post-production company
Envy

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