ITV Creative has produced a new on-air promotion in a bid to re-brand established drama series The Bill as it moves to a new weekly spot of 9pm on Thursdays.
The Percy Faith Orchestra provide a melodic soundtrack as a series of frozen snapshots from the show transform into slow motion action sequences.
Released: 10 July 2009
Project name
The Bill – A view from the frontline, now at 9pm
Client
Rebekah Lord, Head of Marketing - Drama, Soaps & Factual
Brief
Use the shift in timeslot from 8pm to 9pm, and the show’s new sense of scale and magnitude, to challenge viewers’ perceptions of The Bill.
Copywriter
Chaka Sobhani
Art director
Adam Zoltowski and Patrick Lyndon-Stanford from Skyhook
Production company
ITV Creative
Director
Chaka Sobhani
Editor
Dan Sherwen, Final Cut
Producer
Anna Waldeck-Evans
Post-production company
Moving Picture Company: Colourist - George Kyriacou, Flame Artist - Eileen Chan, Producer- Paul Branch
Audio post-production company
Envy
ITV1 HD launches its new channel with a TV and outdoor campaign, showcasing its biggest stars in shinier, brighter high definition.
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