Strongbow 'bowtime: last push' by St Luke's

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Strongbow has launched a print campaign supporting its "bowtime" TV ads that celebrates the grafting workers of the UK.

Positioned on large poster sites affixed to scaffolding rigs, the poster carries the text: Behind here men earn their bowtime in a bid to position the cider as the ideal refreshment for the blue-collar workforce, slogging away behind.

Created by St Luke’s the outdoor campaign will be backed up by four radio ads.

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Released: 10 July 2009

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Credits

Project
Bowtime: Last Push

Client
Fiona Seath, Strongbow Brand Manager, Scottish & Newcastle UK Strongbow

Brief
Give Strongbow a role in its drinkers' lives by positioning it as the reward for hard graft

Creative Agency
St. Luke's

Creative team
Enrique Reija, Borja Alvarez, Julian Vizard - St. Luke's

Media Agency
MediaVest

Media Planner
Stuart Whitehead

Photographer
Louisa Parry

Retoucher
Matthew Burlem

Exposure
Posters, Radio

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