Strongbow has launched a print campaign supporting its "bowtime" TV ads that celebrates the grafting workers of the UK.
Positioned on large poster sites affixed to scaffolding rigs, the poster carries the text: Behind here men earn their bowtime in a bid to position the cider as the ideal refreshment for the blue-collar workforce, slogging away behind.
Created by St Luke’s the outdoor campaign will be backed up by four radio ads.
Released: 10 July 2009
Tags: last push' by St Luke's
Project
Bowtime: Last Push
Client
Fiona Seath, Strongbow Brand Manager, Scottish & Newcastle UK Strongbow
Brief
Give Strongbow a role in its drinkers' lives by positioning it as the reward for hard graft
Creative Agency
St. Luke's
Creative team
Enrique Reija, Borja Alvarez, Julian Vizard - St. Luke's
Media Agency
MediaVest
Media Planner
Stuart Whitehead
Photographer
Louisa Parry
Retoucher
Matthew Burlem
Exposure
Posters, Radio
Work Club has created what it claims to be the world's first digital bottle top as part of a campaign to launch Strongbow Gold in Europe.
Strongbow, the cider brand, is launching the third execution in its ‘hard graft’ campaign.
© Haymarket Media Group Ltd.