Zurich Connect 'blue and orange' by Publicis Dialog

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Publicis Dialog has created a new TV campaign for Zurich Connect featuring two animated figures, blue and orange, that bring to life the brand's promises of price and quality.

The characters, voiced by comedian Alexander Armstrong and Mutual Friends actor Marc Warren, act as brand spokesmen for the new direct insurance offer from Zurich Connect.

The duo represents the good value as well as the quality of the new product.

The end line reads: A little price, a lot of cover.

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Released: 10 July 2009

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Credits

Project name
Zurich Connect

Client
Peter Corfield, European Chief Marketing Officer

Copywriter
Ian Sweeney

Art director
Mark Buckingham

Planner
Andrew Smith

Media agency
Zed Media

Media planner
Jody Aird

Production company
Not to Scale

Director        
Chris Ketchell

Exposure        
TV, Press, Radio

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