Zurich Connect 'blue and orange' by Publicis Dialog

1.5 1 Votes

Publicis Dialog has created a new TV campaign for Zurich Connect featuring two animated figures, blue and orange, that bring to life the brand's promises of price and quality.

The characters, voiced by comedian Alexander Armstrong and Mutual Friends actor Marc Warren, act as brand spokesmen for the new direct insurance offer from Zurich Connect.

The duo represents the good value as well as the quality of the new product.

The end line reads: A little price, a lot of cover.

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Released: 10 July 2009

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Project name
Zurich Connect

Peter Corfield, European Chief Marketing Officer

Ian Sweeney

Art director
Mark Buckingham

Andrew Smith

Media agency
Zed Media

Media planner
Jody Aird

Production company
Not to Scale

Chris Ketchell

TV, Press, Radio

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