WWF-UK 'just add water' by Kitcatt Nohr Alexander Shaw

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Kitcatt Nohr Alexander Shaw has created a DM campaign to encourage people to increase their support of WWF-UK and get more directly involved.

The ‘Just Add Water’ appeal aims to raise money for the preservation of the Ruaha River so that its wildlife inhabitants and local communities have a better chance of survival.

WWF-UK supporters are being urged to donate a one-off sum to raise money for the conservation of the river’s water supply.

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Released: 10 July 2009

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Credits

Client
Linda Moses - Campaign Manager, WWF-UK

Brief
Fundraising campaign to raise money to help restore the year round flow of the Ruaha river and give baby elephants a better chance of survival. The campaign encourages WWF supporters, adopters and existing regular gift givers to donate a one-off sum to raise funds to help conserve the water supply for local communities, elephants and other wildlife in Tanzania.

Copywriter
Paul Kitcatt/Simon Martin

Art director
Philip Keevill

Planner (creative agency)
Caroline Gibbs

Designer (art worker)
Brad Saunders

Production company
Gary Bridge

Exposure
Direct mail to WWF supporters, adopters and existing regular gift givers.

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