Marston's Pedigree 'ashes campaign' by DLKW

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Marston's the English brewer is highlighting its sponsorship of the Ashes with a new print campaign that draws on traditional pub imagery.


To highlight the heritage of Marston's, old pub tiling and engraved mirrors are used in the print and outdoor executions to humorously point out the superior ‘Pedigree’ of the English over their Australian rivals.

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Credits

Project name
Marston's Pedigree - Ashes Campaign

Client
Des Gallagher, Marketing Manager, Marston's

Brief
Marston's Pedigree Sponsorship of England for the Ashes

Creative agency
DLKW

Copywriter
David Adamson

Art director
Richard Prentice

Planner
Pat McCaren/Dan Shute/Stuart Lundy

Exposure
96 sheets, Press/Programmes, In-Ground Media

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