Marston's Pedigree 'ashes campaign' by DLKW

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Marston's the English brewer is highlighting its sponsorship of the Ashes with a new print campaign that draws on traditional pub imagery.

To highlight the heritage of Marston's, old pub tiling and engraved mirrors are used in the print and outdoor executions to humorously point out the superior ‘Pedigree’ of the English over their Australian rivals.

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Project name
Marston's Pedigree - Ashes Campaign

Des Gallagher, Marketing Manager, Marston's

Marston's Pedigree Sponsorship of England for the Ashes

Creative agency

David Adamson

Art director
Richard Prentice

Pat McCaren/Dan Shute/Stuart Lundy

96 sheets, Press/Programmes, In-Ground Media

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