Marston's the English brewer is highlighting its sponsorship of the Ashes with a new print campaign that draws on traditional pub imagery.
To highlight the heritage of Marston's, old pub tiling and engraved mirrors are used in the print and outdoor executions to humorously point out the superior ‘Pedigree’ of the English over their Australian rivals.
Project name
Marston's Pedigree - Ashes Campaign
Client
Des Gallagher, Marketing Manager, Marston's
Brief
Marston's Pedigree Sponsorship of England for the Ashes
Creative agency
DLKW
Copywriter
David Adamson
Art director
Richard Prentice
Planner
Pat McCaren/Dan Shute/Stuart Lundy
Exposure
96 sheets, Press/Programmes, In-Ground Media
Marston's Pedigree launched its latest campaign to to celebrate the opening match of the Ashes series in Australia.
The Department for Business, Innovation and Skills (formerly BERR) has awarded Delaney Lund Knox Warren the creative duties for an employment rights campaign.
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