2Degrees 'brand' by TBWA\Whybin New Zealand
Rhys Darby, from Kiwi comedy Flight of the Conchords, has become the face of new New Zealand mobile provider, 2Degrees.
The first 60" spot sees Darby, who plays the band's half-wit manager, Murray, illustrating the core benefits of the mobile provider.
The 15" spot shows Darby playing chess against a robot as he promotes free calls and a free sim with 2Degrees in 'the great New Zealand chin wag'.
The TV spot is also supported by social media blogs as well as global networking site, Facebook, to attract consumers to the brand.