Rosemount 'created by rosemount' by RKCR/Y&R

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RKCR/Y&R has created a new print ad for wine-maker Rosemount, as the brand aims to reposition itself as a "creator" of wine.

Every wine, from Chardonnay to Merlot, is characterised as a female genie emerging from the wine bottle in a haze of colour portraying the drink type.

The print campaign is supported by online and TV work.

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Released: 13 July 2009

  • PinotGrigio.jpg

    PinotGrigio.jpg

  • Shiraz.jpg

    Shiraz.jpg

  • Chardonnay.jpg

    Chardonnay.jpg

  • Merlot.jpg

    Merlot.jpg

  • Sauvignon.jpg

    Sauvignon.jpg

  • O_Genie.jpg

    O_Genie.jpg

of

Credits

Client
Eva Barratt – Rosemount  Global Brand Director
Lachie Hayman – Rosemount Global Brand Manager
James Brown - Rosemount Global Assistant Brand Manager
Fosters EMEA - Rosemount

Brief
Launch a global brand campaign to revive Rosemount’s creative identity, sense of style and self-expression.

Copywriter
Graeme Cook

Art director
Stuart Elkins

Planner
Anna Tetlow

Production company
Peter Bailey

Director
Zena Holloway

Post-production company
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