Mentos 'beat it' by BBH London

2.9 7 Votes

BBH London has created a new ad for mint brand Mentos, starring famous beatboxer Killa Kela.

Killa enters into a beatboxing battle with a local, which soon becomes a battle for the affections of a girl.

The pair almost run out of steam before Killa's competitor recharges with a stick of Mentos gum and promptly beats him and wins the girl.

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Released: 13 July 2009

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Credits

Client
Corrado Bianchi, Director Mentos Brand Team; Flavio Lasalandra, Area Marketing Manager, Mentos Brand Team

Brief 
To launch new Mentos Aqua Kiss mouth watering gum

Creative directors
Rik Brown and Jon Fox

Creative team
Dan Bailey and Brad Wolff

Production company
Sonny

Director
Guy Manwaring

Post-production company 
Finish

Editor/Editing House
Mark Edinoff @ The Quarry

Sound
Wave

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