Office Depot 'recession agression' by Y&R New York

2.6 4 Votes

Y&R New York has created a spoof ad featuring a stress-busting cushion for small-business owners to vent their frustration at the impact of the recession.

Two suited spokesman run through an endless list of possibilities designed to relieve business-owners of their anger and frustration at the impact of the recession on their business.

A woman is shown demonstrating several of the possible ways users can express their agression by using the cushion as a physical entity to represent the recession.

The ad finishes as the two men reveal the actual way to approach the recession, which is to visit website thesurvivalofthesmartest.com.

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Released: 15 July 2009

Credits

Copywriters
Anthony Falvo, Neil Heymann, James Maravetz, Dan Morales, Roy Torres

Art directors
Anthony Falvo, Neil Heymann, James Maravetz, Dan Morales, Roy Torres

Production company
HSI

Director
Ryan Ebner

Editors
Aaron Langley, Mike Colao, Justin Quagliata

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