Holiday Inn 'big changes' by McCann Erickson New York

3.0 1 Votes

McCann NY has created a new campaign for Holiday Inn hotels as a number of the international 3296-strong chain undergoes a makeover.

The campaign highlights the "big changes"occurring in many of the Holiday Inn hotels, while simultaneously communicating the chain's partnership with NASCAR and Major League Baseball (MLB).

Video 1: pit crew

Video 2: ground crew

Share On:

Released: 16 July 2009

Creative in this campaign:

Related Creative:

Credits

Brief
To communicate the scope and scale of change happening throughout the hotel portfolio while positioning Holiday Inn and Holiday Inn Express as current and welcoming.

Copywriter                           
Charlie Veprek

Art director                           
Christian Baffa

Production company  
                
Biscuit Filmworks, L.A.

Director                                            
Tim Godsall

Editor                                                  
David Cornman

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Holiday Inn joins hotels advertising fray

Holiday Inn joins hotels advertising fray

LONDON - Holiday Inn, the InterContinental Hotels Group-owned hotel chain, is returning to UK television advertising after eight years as part of a £65m global campaign to relaunch the brand.

Holiday Inn 'big changes' by McCann Erickson New York

Holiday Inn 'big changes' by McCann Erickson New York

McCann NY has created a new multimedia campaign for Holiday Inn hotels as a number of the international 3296-strong chain undergoes a makeover.