McCann NY has created a new campaign for Holiday Inn hotels as a number of the international 3296-strong chain undergoes a makeover.
The campaign highlights the "big changes"occurring in many of the Holiday Inn hotels, while simultaneously communicating the chain's partnership with NASCAR and Major League Baseball (MLB).
Video 1: pit crew
Video 2: ground crew
Released: 16 July 2009
Brief
To communicate the scope and scale of change happening throughout the hotel portfolio while positioning Holiday Inn and Holiday Inn Express as current and welcoming.
Copywriter
Charlie Veprek
Art director
Christian Baffa
Production company
Biscuit Filmworks, L.A.
Director
Tim Godsall
Editor
David Cornman
LONDON - Holiday Inn, the InterContinental Hotels Group-owned hotel chain, is returning to UK television advertising after eight years as part of a £65m global campaign to relaunch the brand.
McCann NY has created a new multimedia campaign for Holiday Inn hotels as a number of the international 3296-strong chain undergoes a makeover.
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