Holiday Inn 'big changes' by McCann Erickson New York

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McCann NY has created a new multimedia campaign for Holiday Inn hotels as a number of the international 3296-strong chain undergoes a makeover.

The campaign aims to highlight the refurbishment programme occurring in many of the Holiday Inn hotels around the world.

Each image communicates a simple message of the updates being applied.

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Released: 16 July 2009

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Credits

Brief
To communicate the scope and scale of change happening throughout the hotel portfolio while positioning Holiday Inn and Holiday Inn Express as current and welcoming.

Copywriter                           
Charlie Veprek/ Gretchen Menter

Art director                           
Christian Baffa/Kim Governali

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