McCann NY has created a new multimedia campaign for Holiday Inn hotels as a number of the international 3296-strong chain undergoes a makeover.
The campaign aims to highlight the refurbishment programme occurring in many of the Holiday Inn hotels around the world.
Each image communicates a simple message of the updates being applied.
Released: 16 July 2009
Brief
To communicate the scope and scale of change happening throughout the hotel portfolio while positioning Holiday Inn and Holiday Inn Express as current and welcoming.
Copywriter
Charlie Veprek/ Gretchen Menter
Art director
Christian Baffa/Kim Governali
McCann NY has created a new campaign for Holiday Inn hotels as a number of the international 3296-strong chain undergoes a makeover.
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