Doritos 'iD3' by Initials

0.0 0 Votes

Doritos has launched a new mystery flavour called iD3 as part of an on-pack promotion which invites consumers to guess the flavour and be in with a chance of winning £20k.

The packs drive consumers to the website where they can take part in an interactive online adventure, in which they must uncover the truth behind a case of mistaken identity.

The game is split into three time-released episodes where players can choose their own adventure and update their 'lives' using unique codes from promotional Doritos packs.

Prizes, courtesy of mobile provider, O2, are seeded throughout the game, including mobile phones, laptops and concert tickets for the O2 arena.

Players who successfully complete all three episodes are eligible to take part in a live version of the game, to win a cash prize of up to £50,000.

The promotion goes live on 21 July. View the trailer here.



Share On:

Released: 17 July 2009

Doritos 'iD3' by Initials

Doritos 'iD3' by Initials


Pete Charles, marketing manager
Adam Warner, assistant brand Manager

Creative director
Allan Guy


Digital production

Rehab Studios

Interactive producer
Tim Rodgers

Lucas Howe

Matt Cook/Toby Cook

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Doritos and Pepsi Max 'superpowerful combination' by AMV BBDO

Doritos and Pepsi Max 'superpowerful combination' by AMV BBDO

Doritos and Pepsi Max have teamed up to launch a digital comic book by Abbott Mead Vickers BBDO that follows the adventures of Jack Scoville and Gary Lime, two characters who are hit by a freak meteor shower. They gain the powers of "fire" and "ice" and become the superheroes "FireFingers" and "IceFist".

Doritos 'late night' by AMV BBDO

Doritos 'late night' by AMV BBDO

Walkers crisp brand Doritos has launched a new campaign to promote two new flavours inspired by classic late-night foods.