Grolsch 'walk the line' by Marvellous

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Digital agency Marvellous has created a new iPhone application for Grolsch aimed at promoting responsible drinking.

The application uses the iPhone’s accelerometer to demonstrate if the person holding the phone can walk in a straight line.

The  tongue-in-cheek approach was devised by Marvellous’ Amsterdam office for the  Dutch brewing giant.
 
While not an actual alcohol test, the app aims to encourage festival-goers to think about their alcohol consumption in a fun way.
 
Grolsch is backing the launch with a field marketing campaign at major music festivals in the Netherlands  during the summer. 

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Released: 17 July 2009

Credits

Creative agency
Marvellous & De-construct

Writer
Francesca Myerson

Art director
Jon Carney

Planner
Sven Huberts

Production company

Marvellous

Post production
Marvellous

Exposure
PR, app store, events promotions incl. the North Sea Jazz Festival in the Netherlands

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