More Th>n 'Personal Claims Handler' by Fallon London

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Claiming with More Th>n can help eliminate all the stress and frustrations of making a claim, Fallon is telling consumers in its latest TV ad for the brand.

Following on with the smooth and relaxing audio and visuals that has featured in previous campaigns, the latest spot highlights the fact that by using More Th>n, consumers will get a personal claims handler.

This, the ad says, will help to avoid all the stress that usually occurs with other insurance companies that bounce people around a number of different staff members.

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Released: 20 July 2009

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Credits

Client
Peter Markey, Marketing Director

Brief
Tell people how More Th>n do more for their customers, by giving everyone a dedicated UK-based Personal Claims Handler

Copywriter
Chris Bovill
 
Art director
John Allison

Planner
Tim Millar

Media agency
Universal McCann

Media planner
Gerry Leech

Production company
Double G

Director
Grant Gilbert

Post-production company
Envy

Audio post-production company
Wave

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