Johnson & Johnson 'calendar' by Lowe London

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Lowe is continuing its "Touch of Magic" campaign for Johnson's Baby with a new TV spot.

In the new ad, a mother is shown playing with her smiling baby on the changing table using Johnson’s new baby wipes.

A voiceover explains that while most parents tend to believe that a baby’s skin starts to become less delicate when it turns six months old, it can actually take almost two years before their skin gets stronger.

The ad goes on to encourage parents to therefore use Johnson’s Baby wipes because the gentlest skin needs the most delicate care.

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Released: 17 July 2009

Credits

Client
Gabriela Bezzola, Franchise Director Johnson’s Baby, and Rhoda Ogan, Senior Brand Manager Wipes

Brief
To drive education and awareness that baby skin is still developing and needs the gentlest care well after 6 months

Copywriter
Lee Goulding

Art director
Tom Hudson

Planner

Niki MaCartney

Media agency
Carat

Media planner

Dina Dahhan

Production company
Outsider

Director
Dom and Nic

Editor 
Struan Clay, Final Cut

Post-production company
Framestore

Audio post-production company
750mph

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